Creativity is like an engine of imagination that help us discover or create science, art and industry. Creativity is the fundamental driving force of positive change emerges through intelligence, wisdom, and goodness.
The society value creativity hence want more creative people, more creative ideas and solutions. But when an idea is new and it's nonconformance with existing beliefs creates feeling of uncertainty by others.
Experiments have found that when people feel uncertain they would more likely to have negative thoughts about creative ideas and find difficult to recognise creative ideas.
Democritus (460-370 BC), the greek phyloshpher who is considered to be the “father of modern science”, promulgated the atomic theory. He said that the universe is composed of atoms and voids in which they exist and move. His new idea was rejected by other Greek philosophers for the rest of his life. His idea was rejected because of their novelty and nonconformance with existing beliefs that created feeling of uncertainty by others.
“Airplanes are interesting toys for hobbyists but of no military value.”(Marshal Ferdinand Foch, Professor of Strategy, Ecole Superieure de Guerre / French commander of Allied forces during the closing months of World War I, 1918).
Robert Goddard's idea of modern rocket propulsion was not accepted by his peers who thought his ideas are ludicrous and impossible. Today all rockets use his principal.
Apple founders, Steve Jobs and Steve Wozniak, offered to build their personal computer for Hewlett-Packard. They offered to build it for HP for just salary. However HP rejected their offer saying that Steeve is not yet out of collage.
Ken Olsen, the founder of DELL, thought the idea of a personal computer is absurd, saying “there is no reason anyone would want a computer in their home.”
Pierrre Pachet, a renowned physiology professor of bilogy declared, “Louis Pasteur’s theory of germs is ridiculous fiction.”
Every company in USA rejected Chester Carlson’s invention of xerography (photo copier), saying that “carbon paper is so cheap and plentifull”
Yale University management professor gave Fred Smitha ‘C’ for his paper proposal to provide overnight delivery service saying that it is not a feasible idea, but Freds idea became Federal Express (Fedex).
Charles H. Duell, Commissioner, U.S. Office of Patents, 1899 said.”Everything that can be invented has been invented.”
“The wireless music box has no imaginable commercial value. Who would pay for a message sent to nobody in particular?” said David Sarnoff’s associates, in response to his urgings for investment in the radio in the 1920s.
“TV won’t be able to hold on to any market it captures after the first 6 months. People will soon get tired of staring at a plywood box every night.”(Darryl F. Zanuck, head of 20th Century Fox, 1946).
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