The story has to have good characters that are believable, interesting , backgrounds and talents. They are not all good or all bad.
Characters should surprise the audience. They must be special.
Protagonist is the hero with a a clear goal or problem to solve.
Antagonist is the opponent of hero.
Both are introduced as early as possible in the story.
Audience love Characters with clever way with words.
Audiences like glorious and amazing heros and evil and corrupt villains.
Robin Hood, Zorro and James Bond, not super heroes with super powers but mortal people, very clever, tricky and charming.
Use small number of characters just enough to tell your story.
Have good entrances, good dialog and provide interesting personalities for the talents to explore.
Think how each character talks? dresses and smiles, walks and etc.
Speak the dialog lines out loud to check flow smoothly.
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